Game Nights Gets More Fun
Alex Kruglov
Founder of Pop.In
Silicon Prime is the strongest dev team with whom we have had the
pleasure to work. It's a team that manages expectations and
delivers projects on time and on budget. They excel at
communication and deliver the full stack needs - from project
management to QA. Most importantly, they take ownership of their
work and engage as full time team members, never treating their
client as a one-off project. Recommend Silicon Prime without
reservation and happy to provide a direct reference if you'd like
to hear more.
2+
Years In Partnership
4
Member Team
4.7
Stars in App Store
The Client.
Pop.in, a brainchild of a funded startup, is a mobile app that
makes game nights more fun. The app serves as a virtual meetup
space for people all over the world to play globally popular
games, earn prizes and make social connections by interacting
face-to-face online. Pop.in is the only app that facilitates game
play while users are on group video with each other and does so at
scale with unlimited concurrent players
The Challenge.
Pop.in has achieved initial success as a video chat app. To gain
competitive advantage, the founders wanted Pop.in offer games
and significantly increase capacity to host users at the
earliest. They also wanted to elevate the quality of streaming
video and improve user experience. The challenge is the client
was using React Native as their main framework—which was a
decent start, but became limited and inflexible to scale up. On
top of that, the client also wanted to maintain its original
back-end while fulfilling the business goals.
The Process.
SiliconPrime was selected as a technical partner for Pop.in.
Armed with years of development experience, SiliconPrime team
determined a switch from React Native to iOS and Android
native languages would create a great latitude for more
features as well as for support, expansion, and maintenance of
Pop.in in the future. Building brand new apps based on
existing back-end requires a lot of thoughtful considerations,
strategic calculations and careful planning in order to ensure
seamless experience for users.
For each game launch, SiliconPrime conducted an analysis to
provide a specific strategy for common logic shared between
new and current games. The team provided consultation and
engineered important improvements such as game flows, chat,
and host-a-game features with an intention to make them
intuitive and easy to use. New features like player incentives
powered by emerging AI and cryptocurrency have been added to
make user experience more exciting and unique.
Understanding video resolutions, along with frame rates, are
key elements to the quality of live streaming, SiliconPrime
discovered a proper resolution for each game’s layout which
helps the interfaces always look great and stay consistent
across different devices. The layout was purposely designed to
be changeable to suit each game without a need to update the
application.
SiliconPrime successfully delivered completed IOS and Android
applications with features and improvements set in the initial
plan and continues to partner with Pop.in to add features as
the client requests.
The Impact.
Pop.in has received overwhelmingly positive reviews and was
rated 4.7+ star on both App store and Google Play. Pop.in app
downloads have jumped 80%. Pop.in saw an extreme improvement in
game room capacity: from 5 to 1,000+ players in a room at the
same time—a 20,000% boost. The streaming quality soared to 80%
smoother. Pop.in was well adopted by users from different
genders, locations and generations from Gen Z, Millennials to
Boomers —among those are TV personalities and celebrities who
are big fans of the app and regularly host games on the platform
such as Jojo Simmons, Erika Alexander, John Lehr, Lil Twist,
etc. Pop.in has become not only an online platform for people to
play and hang out, but also a destination for offline meetups
and new friendships.
The Technologies.
